Max Life Insurance Company has rolled out a campaign based on the famous saying ‘Sharma Ji Ka Beta,’ (the son of Sharma), featuring real life couple and brand ambassadors Rohit Sharma and Ritika Sajdeh.
The film, presented as an interview, offers a distinctive and personal perspective on Sharma's life beyond the field, showcasing his values and affection for his family. In this candid series of conversations Sajdeh assumes the role of a captivating and perceptive interviewer. The discussions span a range of topics, including Sharma's penchant for online shopping, the tunes that form the soundtrack of his life, his beloved movie characters, a piece of advice he holds close to his heart, and the priceless wisdom gained from his father.
Rahul Talwar, chief marketing officer, Max Life Insurance, said, “In the digital age, storytelling has the power to inspire individuals to reflect on their own life journeys and consider the role of life insurance in protecting their aspirations. Anchored to Max Life’s overarching theme of 'You Are the Difference', this social media campaign brings to light the real Rohit Sharma, not just as a cricket sensation but as a loving family man. The social media campaign underpins our belief that every individual, much like Rohit, has a unique and valuable story that makes a difference.”
The campaign is currently running on all social media platforms such as Instagram, Facebook, YouTube, Twitter, LinkedIn, and Threads.
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