saatchi
Can 'Go Get It' entrench ibis strongly on India's hospitality map?
The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to millennial and gen Z travellers.
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M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.
When Cristos’ cool mascot meets a confusing sidekick, a snack saga ensues
Conceptualised by Scarecrow M&C Saatchi and directed by Rajiv Rao of Nirvana Films, the campaign comprises six films and highlights the brand’s newly introduced human brand mascot, Christopher.
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PNB MetLife talks users out of fraudulent calls
Watch the campaign conceptualised by L&K Saatchi & Saatchi here
Moray MacLennan: We must prove the detractors wrong
In an internal memo, M&C Saatchi's worldwide chief executive points to the strengths of the beleaguered business. Campaign publishes it in full here.
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