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The potential winners and losers of a Google break-up
With a possible break-up of the tech giant's businesses on the cards, Campaign examines the potential winners and losers in the fight for the future of digital advertising.
Googlies on Google: A curiosity-driven game for search
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
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Will the rise of AI search challenge Google's dominance?
From SearchGPT to Perplexity, new AI-driven search engines are gaining ground and have the potential to change search behaviour. But will it be enough to disrupt Google’s stronghold on search and search advertising?
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Is this the beginning of the end for Google's search dominance?
BRAND HEALTH CHECK: "I don't think Google can expect to keep the status quo," warns Brian Benway of Mintel, as a landmark antitrust ruling might threaten the tech giant's future.
As Google explores AI-powered search, doing nothing isn’t an option
With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?
Google reportedly planning to charge users for its AI-powered search
Incorporating Google’s AI-powered search features into its premium subscription model has emerged as the most likely route for a revenue model change-up, as the search giant attempts to offset some of the billions spent on generative AI innovation.
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