services

Sep 30, 2024

Tata Capital tells viewers to keep the faith while striving for their goals

The three-film campaign draws parallels between its brand ambassador, cricketer Shubman Gill’s journey, and that of consumers, narrating relatable scenarios from their respective everyday lives.

Aug 13, 2024

Huella Services introduces NEXad, a CTV product with interactive features

This offering aims to enhance the viewer experience by allowing advertisers to engage their target audiences in more personalised and interactive ways.

Aug 08, 2024

The CMO's MO: Godrej Capital’s Nalin Jain on revamping marketing to hit new highs

The chief marketing officer discusses how the financial services company is boosting its brand visibility with a savvy mix of online and offline tactics—making its name the one everyone knows.

Mar 08, 2011

"In the digital world, no matter who you are, you're exposed": Interbrand's Green

Interbrand Asia Pacific chief executive officer, Stuart Green, offers his views on social media, digital, and why brands should maybe think twice before signing on for that cricket sponsorship, among other things