social commerce

Nov 22, 2024

89% of CMOs predict growth in their marketing budgets: Dentsu report

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

Apr 10, 2014

The rise of social spells the death of one-to-one loyalty

Social is no longer just a place for marketing: it’s the most important new sales channel, argues the author