social commerce
Jan 30, 2025
Neuromarketing: Game-changer or gimmick for Indian brands?
As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?
Jan 03, 2025
Will user-generated content dominate brand marketing in 2025?
With consumer appetite for authentic user experiences on the rise, UGC is likely to play a major role in shaping brand narratives this year.
Nov 22, 2024
89% of CMOs predict growth in their marketing budgets: Dentsu report
Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.
Apr 10, 2014
The rise of social spells the death of one-to-one loyalty
Social is no longer just a place for marketing: it’s the most important new sales channel, argues the author
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