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ING Bank aims to help consumers 'Jiyo Easy'
ING Vysya has launched a new campaign, with an aim to build brand salience for itself across India. The campaign, which consists of three TVCs, has been created by JWT and focuses on three services: easy funds transfer through mobile phone, hassle-free replacement of stolen debit cards and quick replacement of cheque books.
ING Vysya's new TVC talks about ease of access
ING Vysya has launched a new TVC, created by JWT Bangalore, which looks at the ease of access offered to a consumer by the financial brand's Orange account. The spot shows four different people heartily welcoming a person into their house because the said person is a friend of their pal Rakesh. It is clear from the treatment of the film that the guest is not that well known to the people who are welcoming him but because of his relationship with their friend, he is readily accepted and welcomed into the house.
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