Campaign India Team
Oct 30, 2009

ING Bank aims to help consumers 'Jiyo Easy'

ING Vysya has launched a new campaign, with an aim to build brand salience for itself across India. The campaign, which consists of three TVCs, has been created by JWT and focuses on three services: easy funds transfer through mobile phone, hassle-free replacement of stolen debit cards and quick replacement of cheque books.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

In 2026, will AI …

Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.

3 hours ago

When permanence meets product placement

Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.

4 hours ago

PR isn’t facing a sunset, but a reset

This piece is not a farewell to PR, but a farewell to an older mental model of it.

7 hours ago

The campaigns that cut through in 2025

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.