sonic identity

Beyond the jingle: The power and challenges of sonic branding
7 hours ago
Rajeev Raja

Beyond the jingle: The power and challenges of sonic branding

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with consumers tomorrow, says BrandMusiq's founder.

Banking on sound: Ujjivan's sonic strategy for financial inclusion
Sep 26, 2024
Vinita Bhatia

Banking on sound: Ujjivan's sonic strategy for financial inclusion

INSIDE THE AD: Can the financial institution’s auditory approach yield lasting results?

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