sora

Oct 22, 2024

Text-to-video in advertising: Where are we now?

While text-to-video AI tools are fast becoming the industry's latest obsession, Campaign goes beyond the hype to explore the current capabilities on offer and limitations of AI video generators for the advertising landscape.

Feb 19, 2024

Hopes and concerns for OpenAI's Sora

AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure