sport
Jun 13, 2024
Why Cannes Lions is taking sport seriously
Since its launch in 2021, the sports category at Cannes Lions has evolved to reflect a wider shift in marketing and culture, says the Entertainment Lions for Sport jury president and Fuse chief executive.
Mar 21, 2024
Kohli, Dhoni and Ronaldo among India's favourite sportsmen: Ormax report
The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India
Jan 07, 2022
‘A complete mess’: Novak Djokovic saga causes reputational damage
PR pros weigh in on the poor communications practice that led to confusion and anger ahead of one of the sporting world’s most-watched tournaments
Sep 28, 2011
Opinion: When sport wisdom applies to marketing too
Vinay Kanchan is brand consultant and author of 'The Madness Starts at 9'
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