strategies
Consumer shift is moving from planned to impulse shopping
One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.
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Diwali consumer spending set to grow by 62% over last year
While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.
Low awareness among Indians about generations’ labels and their own cohort: Ipsos Generations Report 2024
One-size-fits-all may not work for brands and could lead to missing business opportunities.
Maximising e-commerce success: Proven strategies for modern advertising
Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.
Experience and experiment with Web 3.0, but don't expect any business results just yet: Rishad Tobaccowala
The author, speaker, educator, and advisor, shared his insights on brand purpose in the digital world, data interpretation, elimination of third-party cookies and more...
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