strategies

Sep 05, 2024

Consumer shift is moving from planned to impulse shopping

One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.

Sep 03, 2024

Diwali consumer spending set to grow by 62% over last year

While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.

Aug 16, 2024

Low awareness among Indians about generations’ labels and their own cohort: Ipsos Generations Report 2024

One-size-fits-all may not work for brands and could lead to missing business opportunities.

Jul 26, 2024

Maximising e-commerce success: Proven strategies for modern advertising

Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.

May 24, 2022

Experience and experiment with Web 3.0, but don't expect any business results just yet: Rishad Tobaccowala

The author, speaker, educator, and advisor, shared his insights on brand purpose in the digital world, data interpretation, elimination of third-party cookies and more...