strategy

Sep 18, 2024

Former Leo Burnett India executive Ankit Singh joins Hilton Worldwide

He was earlier the ad agency's executive vice president and planning head (north) and will now assume the role of director for brand marketing—South Asia at the hospitality brand.

Aug 26, 2024

The CMO's MO: Avi Kumar bets on GenAI to power FNP's bespoke solutions

Ferns N Petals' chief marketing officer, Avi Kumar, shares how AI-driven personalisation efforts are attracting the company's marketing dollars, helping it augment its customised gifting solutions.

Jun 10, 2024

FCB India's John Thangaraj to join Havas India

He is moving into the agency from FCB India where he served as group chief strategy officer.

Apr 29, 2024

Overcoming 'big agency syndrome' and why it's time to put the fun back in advertising: Samir Datar gets candid with Campaign

All-female strategy teams are in, 100-page pitch decks are out. With Samir Datar leading The Crayons Network's strategic initiatives, the agency is not only transforming its operational approach, but also successfully attracting new clients. Here, Datar shares these insights and more.

Feb 17, 2021

Importance of ethical brand representation

Campaign India dives deeper to find out what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground