Ankit Singh, who moved on from Leo Burnett India as executive vice president and planning head for north in July 2024, has been appointed as the director for brand marketing—South Asia by Hilton Worldwide.
Sources told Campaign that Singh will take charge in the marketing leadership role and will be based out of Delhi NCR. He will report to Alex Rodrigues, Hilton Worldwide’s senior director, enterprise brand and owned channel, APAC, who is based in Singapore.
Singh will be responsible for the strategy of the global hospitality brand in the South Asia region and play a key role in the company’s growth across the Indian subcontinent and neighbouring regions.
In his 15-year advertising career, Singh has held various leadership roles in Leo Burnett India, Grey Worldwide, and BBH Group. He was involved in the brand-building, strategy and planning for global names including Apple, Uber, Tinder, Ferrero, Airtel, and PepsiCo whilst at these agencies.
Founded by Conrad Hilton in 1919, Hilton is an American global hospitality company with a portfolio of 24 brands comprising more than 8,000 properties in 126 countries. In India, Hilton Worldwide recently rolled out its ‘Wedding Diaries’ campaign to make a splash in the key markets and also carried out an association with bollywood actor Sidharth Malhotra.
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