studio

Oct 22, 2024

Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural storytelling that resonates across generations.

Jul 08, 2024

How ad agencies can safeguard their creative spark from being appropriated

By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.