studio
Newly-launched Whoppl Bharat aims to bridge India’s hyperlocal marketing divide
This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.
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Identical Brains Studios eyes INR 20 crore IPO via NSE Emerge
The Mumbai-based visual effects company has secured in-principle approval from the NSE Emerge exchange for its public listing.
Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty
With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural storytelling that resonates across generations.
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How ad agencies can safeguard their creative spark from being appropriated
By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.
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