sumit bhatia

Finolex’s Navratri campaign is beautiful, but pipes don’t shine like ghagras
4 hours ago
Campaign India Team

Finolex’s Navratri campaign is beautiful, but pipes don’t shine like ghagras

The company’s AI-driven Navratri ad beautifully showcases cultural heritage, but the link between festive mirrorwork and plumbing leaves us questioning the connection. Is tradition enough to tie it together?

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