sustainability
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Meet 2025's consumer: Tech-savvy, value-driven, sustainability-focused
The fast-changing consumer dynamics demand innovative approaches to influence India's evolving, informed, and value-conscious consumers in 2025, says Adbhoot Creatives' founder.
Faith meets commerce: Maha Kumbh’s brand opportunity
This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and mindful strategies.
Nature takes centre stage in Britannia’s billboard campaign
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
Quick buzz or backlash: Are negative marketing stunts fruitful?
SOUNDING BOARD: Do attention-grabbing gimmicks prioritise instant media coverage over ethics? Campaign asks experts if publicity at all costs is indeed a viable strategy.
Zepto and Mamaearth fast-track sustainability this new year
Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.
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What's shaping digital OOH in 2025? Key trends revealed
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
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