sustainability
The call of green: How brands are driving sustainability in campaigns
With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing campaigns.
Green PR: Turning pollution into progress, one story at a time
Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through impactful storytelling.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
'No strategic marketing program can overcome a lack of investment in truly sustainable solutions'
Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
From greenwashing to green truths: Agencies tackle COP29 challenges
As greenwashing rules tighten, Jakson Green’s marcom lead urges agencies to drive authentic sustainability messaging rooted in transparency and action.
How brands can actually save the planet (No, seriously this time)
Authentic sustainability demands action, not just slogans. ABND’s founder and partner states that it's time for brands to ditch pretence and embrace authentic, planet-positive strategies.
Indian consumers voice rising fear about tech ruining lives: Study
As AI and digital begin to encompass all aspects of work, 19% more Indians are worried about it destroying lives, an Ipsos study finds.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
