tabloid
Aug 31, 2016
Mid-day eyes return to glory days with 'reminder' edition
Sees potential in other cities with metro connectivity; new digital avatar in three months
Aug 14, 2008
MiD-DAY Pune to launch on 18 August
MiD-DAY is set to launch its Pune edition on 18 August. This is the fourth market for Mid-DAY after Delhi, Mumbai and Bangalore. The tabloid is targeted at young working professionals across Pune in line with the brand's YUMPI philosophy (Young Urban Mobile Professional of India). It is positioned as a fun break in the middle of the work day: 'Make Work Fun. Take a MiD-DAY Break'.
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