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Aug 14, 2008
MiD-DAY Pune to launch on 18 August
MiD-DAY is set to launch its Pune edition on 18 August. This is the fourth market for Mid-DAY after Delhi, Mumbai and Bangalore. The tabloid is targeted at young working professionals across Pune in line with the brand's YUMPI philosophy (Young Urban Mobile Professional of India). It is positioned as a fun break in the middle of the work day: 'Make Work Fun. Take a MiD-DAY Break'.
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