talented
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
The storyteller’s responsibility: Crafting narratives for inclusion and progress
Advertising narratives must transcend tokenism and drive real change for inclusivity, says the principal consultant for Impact at OAG India.
Nature takes centre stage in Britannia’s billboard campaign
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
Zooming into the inner aspirations of target consumers
INSIDE THE AD: Oppo India’s latest campaign, ‘Find your bigger picture’ aims to honour the inner calling of mid-to-senior corporate executives with the distinctive offerings of Find X8 series.
McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards
Also imparting a strong mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.
Talented invests in fractional marketing agency, Early
This investment reflects the Bengaluru-based creative agency’s broader strategy of supporting businesses that operate in advertising-adjacent spaces.
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