targeted
Jul 19, 2024
Tailoring your brand’s marketing for the urban hustle versus rural roots
Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.
Jun 26, 2024
Indian consumers prioritise value-conscious purchases amidst a surge in experiential spending: Deloitte’s Future of Retail report
Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.
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