the buyology of an amazing idea
Martin Lindstrom on the buyology of an idea
Martin Lindstrom (pictured), author of the marketing guidebook, Buyology, and a consultant for Fortune 500 companies, kicked off the proceeding at the Asian Marketing Effectiveness (AME) Festival today in Shanghai, with his much anticipated seminar on ‘the buyology of an idea’, sponsored by DDB.
Martin Lindstrom signs as keynote speaker at the AME Festival
Martin Lindstrom (pictured), author of the marketing guidebook Buyology and a consultant for Fortune 500 companies, will be a keynote speaker at the Asian Marketing Effectiveness (AME) Festival held on 24 and 25 March at the Pudong Shangri-La in Shanghai this year. Lindstrom will speak on the topic of ‘The Buyology of an Amazing Idea’, deconstructing the components that make ideas successful and how they can be translated into a branding strategy.The session will be sponsored by DDB Group.
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