Martin Lindstrom (pictured), author of the marketing guidebook Buyology and a consultant for Fortune 500 companies, will be a keynote speaker at the Asian Marketing Effectiveness (AME) Festival held on 24 and 25 March at the Pudong Shangri-La in Shanghai this year.
Lindstrom will speak on the topic of ‘The Buyology of an Amazing Idea’, deconstructing the components that make ideas successful and how they can be translated into a branding strategy.
The session will be sponsored by DDB Group.
In addition to Buyology - Truth and Lies About Why We Buy, Lindstrom has penned Brand Sense and works as a consultant for companies including McDonald’s, Nestlé, PepsiCo, Procter & Gamble, Microsoft Corporation, The Walt Disney Company, Unilever and Nokia.
Lindstrom began his professional career at BBDO and founded BBDO Interactive Asia-Pacific during his tenure at the network. He was also COO of British Telecom/Looksmart, and is credited with launching his own advertising agency at the age of 12.
Last year, the New York-based consultancy he chairs, Buyology, teamed with Hakuhodo to develop marketing-related neuroscience expertise.
Click here for a list of other confirmed speakers and their topics.
The AMEs is now in its eighth year and hailed as the region’s premier recognition of excellence in marketing effectiveness. A highly influential list of leading industry executives, brand pioneers and globally acclaimed marketing experts will take part in an unparalleled programme of challenging keynotes, dynamic panel discussions and informative breakout sessions. The AME Festival is Asia’s premier forum to discuss, debate and celebrate results driven marketing and innovation.
Martin Lindstrom signs as keynote speaker at the AME Festival
Martin Lindstrom (pictured), author of the marketing guidebook Buyology and a consultant for Fortune 500 companies, will be a keynote speaker at the Asian Marketing Effectiveness (AME) Festival held on 24 and 25 March at the Pudong Shangri-La in Shanghai this year. Lindstrom will speak on the topic of ‘The Buyology of an Amazing Idea’, deconstructing the components that make ideas successful and how they can be translated into a branding strategy.The session will be sponsored by DDB Group.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
South Korea fines Meta $15 million over data breach
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
Amazon India launches Creator Central to streamline ...
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
Phyllis Project: Attempting to rewrite the script ...
The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.
Skoda India banks on localised marketing to ...
The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.