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Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
Year in Review: The biggest tech stories of 2023
TikTok's day in US Congress, Alibaba makes leadership changes, Temu takes on Shein and the Adobe-Figma union failed to go through - we recap some of the biggest headlines in tech in 2023
A marketer's take on TikTok's exit from Nepal
The ability to reach a massive audience via TikTok has been an indispensable tool for brands in Nepal. But with the app's impending exit from the country, there's now a profitable opportunity for domestic players to step up and fill the gap, opines Ujaya Shakya
TikTok's Sameer Singh on leading business solutions in SEA
The advertising veteran outlines his plans to grow the business in Southeast Asia, as he relocates from India following the platform's decision to retreat
WPP and TikTok partner on brand safety and ad innovation
TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks
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