titus upputuru
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
Rapid fire with Titus Upputuru
Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024
Ayesha Ghosh and Titus Upputuru to exit dentsu
Ghosh was CEO at Taproot dentsu, while Upputuru was NCD
Aalap Desai elevated as CCO of Taproot Dentsu and isobar India
Titus Upputuru also handed new role
Year-ender 2021: 'The relationship between real and virtual is growing more complex' – Titus Upputuru
We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come
Honda Activa aims to be India's two wheels for a better future post the pandemic
Watch the film conceptualised by Taproot Dentsu here
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