Advertising
Campaign India Team
Dec 23, 2021

Year-ender 2021: 'The relationship between real and virtual is growing more complex' – Titus Upputuru

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come

Year-ender 2021: 'The relationship between real and virtual is growing more complex' – Titus Upputuru
Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022.  
 
Here's what Titus Upputuru, creative head, Taproot dentsu Gurugram, had to say:
 

Your stand-out moment or learning from 2021?

 

The marriage between virtual and real is here to stay. Over the year, they have had some differences. Real wanted more attention. Virtual said 'I think you are on mute'. Real woke up and smelt the coffee. The relationship is growing more complex each day. But they are looking good together and seem to be working on the marriage. And who knows if they will have an offspring soon? 
 

An outrageous prediction for 2022? 

 

Dear planet, the best is yet to be.
 
Also read: 

 

Year-ender 2021: 'Bravo advertising industry India' – Piyush Pandey

Year-ender 2021: 'TV and digital will grow and content will glow' – Megha Tata 

Year-ender 2021: 'We will start going to space for a day trip' – Malaika Arora 

Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos 

Year-ender 2021: 'We will see whacky, fun, bizarre humour again' – Prasoon Joshi

Year-ender 2021: 'AI solutions will start becoming mainstream in 2022' – Apurva Chamaria

Year-ender 2021: 'We have done magnificently well to bounce back as an industry' – Rana Barua 

Year-ender 2021: 'I have improved my social media presence considerably' – Hrishikesh Kannan

Year-ender 2021: ‘We shall see a Metaverse radio world’- Abraham Thomas

Year-ender 2021: 'This year has memories that I will always learn and lean back on' – Babita Baruah

Year-ender 2021: 'We will have to prove our worth to the planet' – Poran Malani

Year-ender 2021: 'Believe in people, their resilience and their creativity' – Gautham Narayanan

Year-ender 2021: ‘We aimed at bringing about a change in attitude towards vaccine hesitancy’ - Prathyusha Agarwal

Year-ender 2021: 'Hopefully, the only mask we will need to know of, is the one you wear to a masquerade party' - Anil Nair

Year-ender 2021: 'Policymakers will take note of long-pending requests from the radio industry'- Nisha Narayanan

 

 

 

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Dentsu India strengthens leadership for performance marketing push

5 Dentsu India strengthens leadership for performance marketing push

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

7 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession

8 Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession

Meta meltdown: How agencies are coping with social media downtime

9 Meta meltdown: How agencies are coping with social media downtime

WPP scales up investments in India amid strategic growth plans

10 WPP scales up investments in India amid strategic growth plans

Related Articles

Rapid fire with Titus Upputuru
Advertising
Dec 12, 2023
Campaign India Team

Rapid fire with Titus Upputuru

Year-ender 2022: We forgot we were humans marketing to humans - Titus Upputuru
Advertising
Dec 01, 2022
Campaign India Team

Year-ender 2022: We forgot we were humans marketing ...

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme
Advertising
Dec 13, 2024
Nikita Mishra

Dentsu India offices raided amid allegations of ...

Titus Upputuru turns entrepreneur with Titus Upputuru Company
Advertising
Aug 11, 2022
Campaign India Team

Titus Upputuru turns entrepreneur with Titus ...

Just Published

Zepto and boAt's festive ad hits the right note
Advertising
4 hours ago
Campaign India Team

Zepto and boAt's festive ad hits the right note

Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.

From leaks to locks: Ensuring piracy-free OTT content to maximise advertising ROI
Advertising
9 hours ago
Siddhant Jain

From leaks to locks: Ensuring piracy-free OTT ...

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.

Radio ad volumes rise by 2%; services lead during Jan-Sept'24: TAM AdEx
Advertising
1 day ago
Campaign India Team

Radio ad volumes rise by 2%; services lead during ...

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.