traditional
Mar 17, 2025
Strategic advertising trumps conventional ads during IPL 2024: Report
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
Nov 14, 2024
Independent agencies rewrite the rules to stay relevant and take on industry Goliaths
Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.
Jul 10, 2024
The new age of marketing blends tradition with technology
Harnessing the synergy of the latest technology and the timeless human touch, marketers can craft data-driven yet deeply intuitive strategies that captivate and engage their audiences like never before.
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