travel
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Travel signals redefined as India becomes advertisers’ new test market
Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.
New Zealand trades filters for footfalls in India push
With NZ$13.5 million in its kitty, Tourism New Zealand’s new campaign courts India’s 15 million travel-intent audience with precision marketing.
India’s lifestyle influencers grow by 130% in 2024: Qoruz study
India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to 2024, according to the latest Qoruz report.
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Chetan Bhagat’s latest magnum opus is on booking pocket friendly trips
His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s SuperCoins savings.
Skyscanner unveils privacy-centric ads platform for travel brands
Developed in partnership with airlines, online travel agencies, media agencies, and travel brands, it will be rolled out to select partners in the first quarter of 2025.
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Free visas or clever data play? Atlys’ honeymoon hook
INSIDE THE AD: The visa processing company’s print ad and its CEO’s free visa offer aim to ease honeymoon travel woes while targeting young, soon-to-be-married couples.
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