Chetan Bhagat’s latest magnum opus is on booking pocket friendly trips

Cleartrip has launched a new campaign featuring author Chetan Bhagat to highlight how travellers can use SuperCoins, earned on platforms like Flipkart and Myntra, to secure discounts on travel bookings. Conceptualised by SW Network, the campaign uses humour and consumer insights to challenge popular travel-saving myths and position Cleartrip as the preferred platform for effortless travel discounts.

Many travellers rely on unproven money-saving hacks—such as booking flights at 3 AM or using incognito mode—to secure better deals. The campaign’s central message debunks these myths, showing how SuperCoins offer genuine savings on Cleartrip.

Bhagat’s satirical new book, developed as part of the campaign, takes a light-hearted approach to these ineffective hacks. Through exaggerated scenarios and witty storytelling, the book underscores the futility of such methods, instead steering readers towards the smarter alternative of redeeming SuperCoins on Cleartrip.

Bhagat expressed his enthusiasm for the project, saying, “This book is my magnum opus. A masterpiece of absurdity. If you’re NOT using SuperCoins on Cleartrip, these hacks might just be your last hope. But honestly, save yourself the trouble—SuperCoins are a no-brainer.”

The campaign’s ad film brings the book’s playful tone to life. In the film, Bhagat assumes the role of an eccentric “travel genius,” sharing hilariously impractical travel tips before unveiling the ultimate savings hack: using SuperCoins on Cleartrip. Through this humorous narrative, the campaign aims to make Cleartrip’s value proposition both memorable and engaging.

“Cleartrip has always focused on offering our users the best value, and SuperCoins are one of the ways we do that,” said Tavleen Bhatia, director and chief marketing and revenue officer at Cleartrip. “Partnering with SW Network to launch this campaign was an exciting step toward educating travellers about how easy it is to save by redeeming SuperCoins. The collaboration with Chetan Bhagat added an entertaining twist, making our message memorable and engaging for a wide audience.”

Raghav Bagai, co-founder of SW Network, echoed this sentiment: “This campaign was an opportunity to combine humour with a strong consumer insight. By collaborating with Chetan Bhagat, we’ve crafted a narrative that resonates with travellers while delivering Cleartrip’s message in a fresh, memorable way.”

The initiative underscores Cleartrip’s commitment to enhancing user experiences by offering innovative solutions for travel savings. With its blend of satire and practicality, the campaign positions Cleartrip as a trusted partner for travellers seeking convenience and value.

Campaign’s take: Cleartrip’s latest campaign featuring Chetan Bhagat dives headfirst into uncharted territory, blending satire with consumer education. With Bhagat’s polarising public persona at its core, the campaign gambles on humour and relatability to tackle travel myths like booking flights at 3 AM or using incognito mode. By positioning SuperCoins as the smarter, hassle-free alternative, the online travel aggregator targets value-driven travellers with a message that’s both practical and quirky.

The genius—or audacity—of this campaign lies in its execution. SW Network transforms Bhagat into a self-proclaimed “travel genius,” a move that pokes fun at internet hacks while offering a real solution.

The accompanying satirical book and ad film amplify the humour, steering Cleartrip away from the typical aspirational travel ad into something refreshingly self-aware. Yet, with Bhagat’s name attached, the campaign risks alienating some audiences who might not resonate with his persona.

Will it capture netizens’ attention? Absolutely. Love him or loathe him, Bhagat guarantees buzz, and that’s half the battle in today’s crowded adscape. Cleartrip’s gamble is less about travel savings and more about creating a conversation—one that positions the brand as witty, bold, and in on the joke.