Advertising Digital The Work
Campaign India Team
Jan 15, 2025

Chetan Bhagat’s latest magnum opus is on booking pocket friendly trips

His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s SuperCoins savings.

His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s SuperCoins savings.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

CCI raids raise questions on advertising ethics in India

2 CCI raids raise questions on advertising ethics in India

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Adland under scrutiny: CCI raids top agencies over alleged price-fixing

4 Adland under scrutiny: CCI raids top agencies over alleged price-fixing

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

6 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

Analysing the sweetest revenge: Travel
Advertising
Jan 30, 2023
Eularie Saldanha

Analysing the sweetest revenge: Travel

Dhoni’s chill versus CarryMinati’s chaos—Cleartrip finds your vibe
Advertising
Feb 26, 2025
Campaign India Team

Dhoni’s chill versus CarryMinati’s chaos—Cleartrip ...

Skyscanner unveils privacy-centric ads platform for travel brands
Advertising
Dec 11, 2024
Campaign India Team

Skyscanner unveils privacy-centric ads platform for ...

Cleartrip helps travellers invest
The Work
Jan 05, 2023
Campaign India Team

Cleartrip helps travellers invest

Just Published

Fooling with flair: Brands indulge in playful tricks for the Fool's Day
Advertising
19 hours ago
Campaign India Team

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

A tale of two campaigns: Borrowing from the past without looking at recent history?
Advertising
20 hours ago
Sumit Chaurasia

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

65% IPL enthusiasts recall campaigns backed by influencers: Study
Marketing
20 hours ago
Campaign India Team

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

Heineken appoints WPP for global shopper and commerce marketing
Advertising
21 hours ago
Campaign India Team

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.