trust barometer
Jan 20, 2025
Trust erosion leading to grievances: Edelman Trust Barometer 2025
The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.
Feb 06, 2009
India trusts media: Edelman Trust Barometer
According to the 10th Edelman Trust Barometer, respondents in India give all forms of media higher scores for credibility than other countries in the APAC region. The report also states that, in India, 49% of Indian opinion leaders are concerned about business in India (even before the Satyam news broke). CEO credibility in India has fallen marginally (from 66% to 60%).
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