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FICCI Frames 2024 day one: OTT, content personalisation and CTV emerge as this year's hottest topics
The inaugural day of the 24th FICCI Frames forum delved into the transformative power of India's OTT sector, and engaged in dynamic discussions exploring growth forecasts across the digital, gaming and out-of-home advertising domains
Appies 2014: 18 shortlists from India, nine from McCann
BBH (6), BBDO (2), MTV work among shortlists; six campaigns for Marico in the fray
Unilever partners with News Corp and Viacom for digital content
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
Viacom18 recognized as the ‘Best Place to Work’ in its sector
Viacom18 has been recognized as India's best company in the media and entertainment industry by the Great Place to Work Institute. It also ranked 26th among 400 companies across industries. The criteria for selection was primarily on the basis of employees' responses to the Great Place to Work Trust Index and the culture audit that judges people practices.
Breaking news: Amitabh Bachchan is Colors’ entry strategy for US, UK
Colors has roped in Amitabh Bachchan as the brand ambassador for the channel across international markets like USA and United Kingdom, in line with the channel's plans of launching in these two markets.
Natasha Malhotra joins Walt Disney Television India
Natasha Malhotra has been appointed vice president and general manager, Walt Disney Television International India. She succeeds Antoine Villeneuve who returns to France on the completion of his two year term in India.In her new role, Malhotra will oversee Disney's bouquet of channels in India - Disney Channel, Jetix and Hungama TV. She will report to Mahesh Samat, senior vice president and MD, Walt Disney Company India.
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