Appies 2014: 18 shortlists from India, nine from McCann

The Appies, the annual marketing festival organised by the Institute of Advertising Singapore, has revealed the shortlist for the 2014 edition of the festival.From India, 18 entries feature among shortlists. Nine of these are from McCann WorldGroup India. BBH has six, one of which is credited to multiple agencies (see list below). 

BBDO India (2) and Viacom18 (MTV India) are also among shortlists.

Besides these, there is an entry from BBDO Singapore for client HP, titled ‘Help Your Child Shine’, which is work done for the Indian market, according to credits published by Appies.

Shortlisted entries will present a four-minute show reel, followed by a six-minute exposition and questions from the jury panel and audience. The presentations will be made on 14 August, opening the two-day festival.

According to Sridhar Ramaswamy, director - retail marketing, Lenovo, and chief judge, Appies 2014, winning work should address the specific marketing challenge, while defining the target audience. He also stressed the importance of the creative idea, integrated execution and the final results. “We treat marketing as a craft, so we will be looking at how challenging the whole exercise was and how well it solves the problem and delivers results,” he explained.

The shortlists from India are:

Business Services

Campaign Title: The Legend is back  – Bigger, Bolder, Better
Brand: Skoda Auto India Private Limited
Agency: BBH Mumbai
Country: India

Consumer Services

Campaign Title: Can a Newspaper Preserve A Nation’s Future
Brand: Dainik Jagran
Agency: McCann India
Country: India

Food & Beverage

Campaign Title: Adding Fizz To The Family Mealtime
Brand: Coca Cola
Agency: McCann India
Country: India

Campaign Title: Dil Ka High Science
Brand: Saffola India
Agency: McCann Worldgroup India
Country: India

Campaign Title: How Coca-Cola Won the Battle for Indian Teens
Brand: Coca Cola
Agency: McCann India
Country: India

Campaign Title: ‘Kick-starting’ India’s morning
Brand: Nescafe Classic
Agency: McCann India
Country: India

Campaign Title: The Smarter Way To Stay Fit
Brand: Marico India
Agency: McCann Worldgroup
Country: India

Campaign Title: Vat 69 No We Can’t
Brand: Diageo India
Agency: BBH India
Country: India

Non-Food FMCG

Campaign Title: Beauty without the overclaim
Brand: Marico
Agency: BBH Communications India
Country: India

Campaign Title: Change With Pride
Brand: Marico
Agency: BBH Communications
Country:India

Campaign Title: Gillette - Soldier For Women
Brand: Gillette, P&G India
Agency: BBDO India
Country: India

Campaign Title: Mediker Anti-Lice Treatment: “Smart Kids Don’t ScratchTheir Heads”
Brand: Marico India
Agency: BBH Communications India, Madison Media Infinity, Radiowani, Perfect Relations, Sharp (NGO)
Country: India

Campaign Title: Pears - Bringing Beauty Back To The Beauty Soap
Brand: Hindustan Unilever Limited
Agency: McCann Worldgroup
Country: India

Campaign Title: Sharing Success
Brand: Marico
Agency: BBH Communications
Country: India

Pro-bono / Government / Cultural

Campaign Title: How Gandhi Inspired India’s Second Quit India Movement
Brand: UNICEF Quit India Movement
Agency: McCann India
Country: India

Campaign Title: MTV Rock The Vote
Brand: Viacom
Agency: MTV (In-House)
Country: India

Campaign Title: Putting Every Woman’s Health To The Test
Brand: Johnson and Johnson
Agency: McCann Worldgroup
Country: India

View the full shortlist at ww.appies.asia.