Breaking news: Amitabh Bachchan is Colors’ entry strategy for US, UK

Colors has roped in Amitabh Bachchan as the brand ambassador for the channel across international markets like USA and United Kingdom, in line with the channel's plans of launching in these two markets.

Speaking on the development, Rajesh Kamat, CEO, Colors, told Campaign India, “Mr. Bachchan is one of the biggest global icons from India. His effortless charm and ability to connect with a wide range of people across demographics as Pop Philosopher in Bigg Boss has been a testimony for all to witness. This rare coupling of charisma and inherent talent is what makes Mr. Bachchan the right choice for endorsing the channel. We are honored to have Mr. Bachchan on-board and are confident that, with his association with us, we will meet with similar success outside India."

Talking of his association with Colors, Bachchan said, “My association with Colors began with Bigg Boss Season 3. Now, by taking on the responsibility of being its brand ambassador, I feel extremely honoured in being able to partner a media channel that has been a conduit of social change while churning out excellent quality entertainment. I am sure Colors, with its myriad hues of entertainment, will spread its magic in the US and UK as it did in India.”

(Picture caption, left to right: Amitabh Bachchan with Rajesh Kamath, CEO, Colors)