video
The cloud revolution behind the OTT boom in Indian broadcasting
As India's OTT market races towards INR 30,000 crore by 2030, Amagi’s senior vice president-APAC notes that broadcasters are embracing cloud technology to overcome traditional infrastructure limitations and deliver multi-platform content to an ever-evolving audience.
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Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report
The ‘Ormax OTT Audience Report 2024’ estimates 13.8% growth in this consumer universe over 2023, which will entirely be driven by the AVOD audience.
'Adapt or die': Industry's take on Goafest 2024 theme
Marketing stalwarts think this year's Goafest theme, ‘The age of adaptability’, is a reflection of the changing consumer and choices in a fast-moving, tech-dominated ecosystem. Hear these five guys weigh-in.
Clear Premium Water’s commercials champion conscious living, responsible waste management
The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.
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Keventers makes Thursdays throb with Kritagya Sharma
Watch the film conceptualised by Animal here
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Ferns N Petals makes a thread of promise
Watch the film conceptualised by Media.Monks here
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