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71% of marketers aim for creative excellence, but only 37% feel organisations are equipped to achieve it
A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.
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APAC ad spend growth cools as global market tops $1 trillion: WARC
China's faltering economy and a strong US dollar are creating headwinds, while India emerges as the region's shining star.
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B2B campaigns with clear customer promises triple market share gains
New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin, finds that customer promise campaigns in B2B are more effective when budgets are tight.
Cannes Lions and Warc owner Ascential to be acquired for $1.5 billion
Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.
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Leo Burnett Mumbai wins two WARC 2024 Grands Prix
India led the metal count with two Grands Prix, while Australia, Brazil, Spain and Sweden won one, each.
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WARC pegs global retail media advertising investment at $153.3 billion in 2024
However, retail media spend growth could slow to 10.6% in 2025, with spend reaching $169.5 billion, as trade marketing budgets are steadily exhausted.
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