warc

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X’s ad revenue continues to fall after Musk takeover: Warc

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.

Sep 12, 2024

71% of marketers aim for creative excellence, but only 37% feel organisations are equipped to achieve it

A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.

Aug 23, 2024

APAC ad spend growth cools as global market tops $1 trillion: WARC

China's faltering economy and a strong US dollar are creating headwinds, while India emerges as the region's shining star.

Aug 13, 2024

B2B campaigns with clear customer promises triple market share gains

New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin, finds that customer promise campaigns in B2B are more effective when budgets are tight.

Jul 24, 2024

Cannes Lions and Warc owner Ascential to be acquired for $1.5 billion

Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.

Jun 14, 2024

Leo Burnett Mumbai wins two WARC 2024 Grands Prix

India led the metal count with two Grands Prix, while Australia, Brazil, Spain and Sweden won one, each.