wfa
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Media inflation in India to rise by 9.6% in 2026: WFA
This might be a brutal hit for brands vying for attention in a fiercely competitive market.
Musk’s X sues advertisers over alleged ‘illegal boycott’
“We tried peace for two years, now it is war,” Musk posted on X about the lawsuit following a significant dip in adspend on the platform since 2023.
Fifth of brands considering setting up in-house agency
Two-thirds of large multinationals already have in-house agencies, according to WFA research
Quarter of brands say their media agency model is 'unfit for future needs'
A similar proportion aims to consolidate media and creative with a single partner, WFA and MediaSense research finds
We're in uncharted territory: WFA chief on big brands pulling out of Russia
The chief executive of the World Federation of Advertisers, Stephan Loerke, spoke to Campaign
'Stark' results of ad industry's first global inclusion census
“No company or industry can ignore this,” WFA says
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