wimbledon
‘We want to build some FOMO’: Wimbledon’s CMO on creativity, traditions and innovation
Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.
Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?
Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?
Blog: Mercenary or strategist? Federer's choice of Uniqlo over Nike
Roger Federer's move to Uniqlo is akin to moving from Michelin-star gourmet to fast food. But has the champion been astute off-the-court, as he is on it?
Star Sports ropes in agencies for the second game
The integrated team across marketing, creative and media of two brand campaigns will be declared winners at the end of the sporting tournament
Pick of the Week: Nike
The film conceptualised by W+K Portland to congratulate Roger Federer stands out
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
