Star Sports ropes in agencies for the second game

Star India has announced the Star Re.Imagine Awards, an award that will recognise creativity and innovation in the use of integrated media in advertising campaigns aired during the VIVO IPL 2018 on Star Sports and Hotstar.

 

Every creative broadcast on Star Sports and streamed on Hotstar during the VIVO IPL 2018 will automatically be eligible for the Star Re.Imagine Awards.

 

The jury includes the likes of advertising legend Sir John Hegarty, Piyush Pandey, filmmaker Raju Hirani, marketing veteran Vibha Rishi, digital evangelist Rahul Welde and V Sunil, the man behind the Incredible India and God's Own Country campaigns. 

 

On May 26th, the jury will select two campaigns that they believe have excelled in terms of creativity and leveraging the platform. The awards will not only celebrate creativity but also recognise and appreciate teamwork. Two winning teams of 24 members each will be hosted for a premier global sporting event like the Premier League or Wimbledon.

 

Gayatri Yadav, head consumer strategy and innovation, Star India, notes, “VIVO IPL 2018 is a powerful platform to connect with consumers and build brands. Star Re.imagine Awards is a first of its kind initiative that will celebrate and recognise creativity and the integrated use of media on this the largest stage of any campaign." 

 

She adds that the award will celebrate members of the integrated team across marketing, creative and media, who will be hosted for a premier global sporting event.