wpp

Apr 09, 2025

63% of Gen Z Indians give high importance to mental health: Study

Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.

Apr 07, 2025

Retail gets a sixth sense with Britannia A-Eye

Powered by Google Gemini, it lets visually impaired shoppers navigate stores independently—proof that inclusive tech can also be good business.

Apr 04, 2025

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

Apr 02, 2025

Heineken appoints WPP for global shopper and commerce marketing

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.

Apr 02, 2025

AKQA co-founder Tom Bedecarré dies, aged 69

'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.

Apr 02, 2025

LinkedIn picks network for $97 million global media account

The appointment follows a closed process across several global markets.