zara
Backlash against Zara’s Gaza-resemblant campaign underlines importance of impact over intention
Industry experts say the fact that the campaign made it to launch highlights a potential lack of internal checks and balances
Year in Review: Six biggest brand fails of 2023
We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year
Zara removes 'Gaza' campaign images and expresses 'regret'
Zara has pulled a new campaign featuring images some argue resemble scenes from the Gaza conflict, with the fashion retailer saying it "regrets" the "misunderstanding"
Zara campaign criticised for alleged Gaza resemblance
#BoycottZara began trending on X (formerly Twitter) as social media users criticised the images. There were claims that coffins, phosphorus powder and the map of Israel were also depicted
FAB Awards 2013: McCann India’s ‘Yamraaj’ for Zara wins in Guerilla Marketing
JWT London is FAB Agency of the Year 2013
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