Campaign India Team
Aug 18, 2020

A KitKat break helps Ayushmann Khurrana win the faith of his students

Watch the film conceptualised by Wunderman Thompson

KitKat has rolled out a film featuring Ayushmann Khurrana.
 
Conceptualised by Wunderman Thompson, the film shows Khurrana play the role of an accounts professor taking his class online. He tries to win the students over by cracking a few jokes which they ignore. He takes a break, has a KitKat and returns with a fresh idea which works wonders for him. 
 
Nikhil Chand, director - foods and confectionery, Nestlé India, said, “Over the last 25 years, KitKat, with its positioning of 'Have a Break, Have a KitKat' has made millions of Indian consumers have enjoyable breaks with delicious, crispy KitKat fingers. Our new campaign ‘Life Hai, KitKat break banta hai’ celebrates the resilience and adaptability the Indian youth have been displaying. The campaign highlights how, when at times, ‘the new normal’ may get ambiguous and stressful for the youth, all it takes is a meaningful pause with the deliciousness of a KitKat break to gain a fresh perspective on situations that they may be faced with. The film encourages the youth to take a short break and come back with a smile and renewed positivity to effectively deal with the unsaid conflict the new normal brings to their lives.”
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Influencers, credentials please: ASCI draws the ...

The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.

8 hours ago

Ranjeev Vij quits TBWA\India

Vij joined TBWA\India as the managing director of Nissan United 3.0 in March 2023, where he led integrated mandates for several key brands.

12 hours ago

Campaign roundup: Week of 28 April

The latest ad films and campaigns from brands like Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.

12 hours ago

Moves and wins roundup: Week of 28 April

Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and many more.