Picks of the Week: Work that wowed us

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.

This week, the team at Campaign found three pieces of work that stood out. 

As always, we're going alphabetically:

Cadbury Celebrations (conceptualised by Ogilvy)

Interestingly integrates tech to strike an emotional chord with the small shop owners community. 

HP Spectre (conceptualised by Lowe Lintas)

Humorously explores the problems that most elders face with technology, while millennials come to their rescue with the latest gadgets.

McDonald's (conceptualised by DDB Mudra)

A great idea with the line 'meals make families'. We also loved the chaos between the family over the meal.