Campaign India Team
Nov 26, 2021

ACC partners with BCCI, promises to dismiss waste

Watch the film conceptualised by Eleventh Hermit here

ACC has partnered with the BCCI during the ongoing India-New Zealand series to create a campaign '#LBnW – Leave Behind No Waste'.
 
A film has been conceptualised by Eleventh Hermit for the initiative. ACC's in-house waste management arm Geocycle will be cleaning up all stadiums during the India-New Zealand series and co-processing all the plastic waste.The voice in the film has been lent by the renowned veteran actor and voice-over artist, Piyush Mishra.
 
Sridhar Balakrishnan, MD and CEO, ACC, said, “Cricketing events create massive amounts of waste and have a large carbon footprint. Our collaboration with BCCI, brings us a step closer to building a cleaner future and also supports Swachh Bharat Mission through Geocycle. Through this film, we want to give out a message about how we can make sports more sustainable. Aligned to our net zero vision, we will continue our efforts to provide safe waste management solutions to industries and municipalities while meeting the highest standards of health, safety and sustainability.”
 
Each match is expected to create approx. two tonnes of single-use plastic waste. The collected waste will be co-processed to generate fuel through Geocycle’s safe waste management solutions. 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

3 hours ago

Masoom Minawala steps down from Schbang MMaximise

Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.

5 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

5 hours ago

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.