Alia and Ranbir engage in playful banter for new Lay's flavours

Lay’s has announced the launch of two new flavours with a film featuring brand ambassadors Alia Bhatt and Ranbir Kapoor. 

 

The flavours are called Lay’s Herby Crush and Lay’s Cheesy Love and are being launched ahead of Valentine's Day. The film shows the duo engage in fun, romantic banter with each other. It has been conceptualised by Wunderman Thompson. 

 

Dilen Gandhi, senior director and category head – Foods, PepsiCo India, said, “As leaders in the category, we at Lay’s are delighted to introduce two new, limited-time flavourful innovations to our portfolio with the launch of Lay’s Herby Crush and Lay’s Cheesy Love flavours. As a brand, Lay’s has always aimed to add joy to consumers’ lives and make special moments even more special. Ahead of Valentine’s Day, we sincerely hope that these new flavours as well as the #YeWaalaYaadRahega campaign with Ranbir and Alia will prove to be truly ‘memorable’ for our fans and consumers across India." 

 

Ritu Nakra, WPP lead - PepsiCo Foods, Wunderman Thompson India, said, “Lay’s builds connections of the heart and the chip enables new relationships. This Valentine's Day, Lay’s is launching two limited-time-only flavours. The brand narrative explores how the two new flavours of Lay’s let lovers, friends, acquaintances, and even complete strangers make and celebrate their relationships over a shared moment of chips”.

 

The film is part of a 360-degree campaign.

 

CREDITS:

Client: Pepsico (Lay's)

Creative agency: Wunderman Thompson

WPP Lead - PepsiCo Foods, India: Ritu Nakra

Chief creative officer: Senthil Kumar

Executive creative director: Udayan Chakravarty and Dushyant Chopra

Strategy leads: Atishi Pradhan and Arnab Datta Chaudhuri

Creative directors: Sameer Kumar and Dapindra Singh

Copywriter: Aakash Aher

Account management: Yashi Vikram, Shivangi Shubham, Konika Chaliha Dastidar and Binay Mehra

Production house: Hope Productions

Director: Gauri Shinde

Producer: Anil Naidu