Ad Nut
Sep 03, 2019

At your Kerovit's end

This film by Crayons Advertising shows Anushka Sharma as a cop raid a bathroom.

Last week, a cop in North India, landed in a hot soup (soups and squirrels, like your Ad Nut, have a hate-hate relationship) for shooting a pre-wedding video starring him and his fiancee. In the video, the cop wearing his official uniform enacts a mock scene of catching his fiancee at a police check-post for what seems like a traffic offence. The lady makes her way out of the difficult situation by putting some currency notes into his khaki pocket. In turn, she ends up leaving the spot after flicking his wallet. All this, rightfully, incensed his seniors in the police force and landed the cop in a messy situation of his own making. 
 
Ad Nut, felt a similar sense of assault on its sensibilities, when it came across this commercial today, that showcases Bollywood star Anushka Sharma play a cop, who gets turned on by bathrooms. 
 
Kerovit, a sanitary ware and bath solutions brand from the house of Kajaria, shows a policewoman, played by Sharma, raiding a house when the family is at the dinner table. Her search dog leads her to the insides of the room. While, there are no skeletons tumbling out of the closet, the bathroom of the household drives the cop nuts, (pardon my obsession with that word) with its glam look and feel.
 
Is the lady cop 'boweled' over with what she sees inside (the bath-fittings)? Because, she comes out of the bathroom and calls off the raid.  
 
This ad is intended to make Kerovit, a young, fun and stylish brand, say company executives. And the brand Kerovit, is positioned as a 'freedom' brand. Has the freedom of expression been taken a little too far?
 
The usage of a cop to dig out the inside secrets of your bathroom, seem a little over-the-top to Ad Nut. This is certainly not what secret-squirrel would be proud of.
 
Agency: Crayons Advertising
Creative: Rondeep Gogoi
Director: Pushpinder Mishra
Production House:  Flying Soccer
 
Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Pay-TV industry to witness marginal revenue drop in ...

Besides revenue contraction, the pay-TV operators will also likely experience a higher pressure on their margins, the rating agency notes.

2 days ago

Publicis buys identity firm Lotame as Arthur Sadoun ...

CEO outlined client examples in 23-minute video presentation.

2 days ago

Gender bias in ads costs more than just reputation—I...

Gender inclusivity isn’t optional—it’s essential. Brands that embed equity into their DNA don’t just sell products; they reshape cultural narratives.

2 days ago

'Creativity is not bound by age, it only evolves ...

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over 50 awards.