BookMyShow goes the slice-of-life way to explain benefits

BookMyShow has rolled out a film conceptualised by BBH to showcase the benefits of booking movie tickets online.

 

The film opens with a couple outside a theatre. The lady hits the man on the head as she's annoyed with the 'house full' sign. The voice over says that if you don't use BookMyShow, you should get ready to learn the following dialogue: 'Yaar woh chhod, bhai ke biceps dekhe?' (forget that, did you see Salman Khan's biceps). The film goes on go to show how different people are discussing plots from the movie Tiger Zinda Hai. The man who wasn't able to watch the movie because it was house full, doesn't tell them that, and instead shifts focus from scenes of the movie to the generic statement about Salman Khan's biceps. The film ends with a solution to this common problem and urges people to book their tickets in advance on BookMyShow. 

 

Marzdi Kalianiwala, VP - marketing and business intelligence, BookMyShow said, “When we decided to use television as a medium to bring on board new users on BookMyShow, we wanted to come up with a simple film that would resonate with many of us. Conceptualised by BBH India, our ad film has been specifically timed with the release of Tiger Zinda Hai to capture the hype and existing awareness and excitement around the film. We are confident that viewers will find the film’s honesty very reassuring and comforting when they see that they are not the only ones to feel left out when they haven’t seen a film and that more importantly, there is a solution to this problem- BookMyShow.”

 

Russell Barrett, CCO and managing partner, BBH India, added, “To start with, we have to thank BookMyShow for a clear, sharp and definite brief. The feeling of missing out in life is universal, it’s instinctive and in a world where new things trend every 15 minutes, it’s also more relevant now than ever. We have managed to tell a fun story in a memorable, modern and stark way. As a brand that lives in the world of entertainment, an ad for BookMyShow, must also be, first and foremost, entertaining as well. This film, conceived of and written by Sapna and Yohan is simple, funny and celebrates both the fans and the movie really very well."

 

The campaign also has a digital leg. 

 

CREDITS:

 

Client: BookMyShow

Creative agency: BBH India

CCO and managing partner: Russell Barrett

CEO and managing partner: Subhash Kamath

Planning head and managing partner: Sanjay Sharma

Creative directors: Sapna Ahluwalia, Yohan Daver

Copywriter: Yohan Daver

Art director: Sapna Ahluwalia

Account management: Anish Kotian and Rachit Koradia

Strategy director: Yudhishthir Agrawal

Strategist: Pranoy Kanojia

Executive producer: Rahul Kulkarni

Production house: Early Man Film

Director: Abhinav Pratiman

EP: Anand Menon

Producer: Amarjeet Phukan