BookMyShow has released a film through which it looks to showcases itself as the discovery engine for entertainment offerings.
Titled ‘Entertainment Ki Nayi Bhasha’, the film shows how BookMyShow caters to audiences across demographics. It shows the emotions and reactions of people when they consume a live entertainment experience.
Marzdi Kalianiwala, head - marketing and business intelligence, BookMyShow, said, “Over the last two decades, BookMyshow has been at the forefront of delivering unparalleled entertainment experiences, first as India’s largest online ticketing platform and over the years, as facilitator and curator of global and home-grown live entertainment experiences. We have been committed to ensuring the best in class out-of-home entertainment, by bringing marquee experiences including movies, live music concerts, theatricals, stand-up comedy, sporting extravaganzas and much more, for Indian audiences."
He added, "BookMyShow’s new campaign is a further step towards introducing all audiences to each of these entertainment categories and our role right from offering the ease of a transaction to completing the entire consumer experience of the entertainment they choose on our platform. It cements BookMyShow’s position as India’s go-to entertainment destination, where for entertainment-lovers, it all starts here.”
Russell Barrett, CCO and managing partner, BBH India, said, “BookMyShow is a brand that has been at the centre of the world of entertainment for years now. It’s a brand that’s brought some of the most interesting acts and some of the most inspiring entertainment properties to Indian audiences. We needed to communicate that when you get on to BookMyShow, you suddenly open an entire universe of possibilities. Any message for a brand like BookMyShow must itself be entertaining. We used Prabh Deep to create an amazing, new, bespoke track and set it to the genuine reactions of our audience enjoying these diverse experiences. It needed to feel modern, young and relevant and we believe this commercial delivers on exactly these qualities.”
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