Cadbury Fuse engages Yuvraj Singh and Rishabh Pant in banter

Cadbury Fuse has rolled out a campaign consisting of two films featuring cricketers Rishabh Pant and Yuvraj Singh.

 

Conceptualised by Ogilvy, the films show the duo do whatever it takes to get their hands on the chocolate. 

 

One film shows Pant and Yuvraj hungry. They spot a young cricketer with a Fuse in his hand. Both Pant and Yuvraj look to lure the young man with offers like selfies, autographs and more as they look to get their hands on the chocolate. They finally grab the chocolate only to find that the wrapper was empty. 

The other film shows Pant walk towards Yuvraj with a packet of Fuse in his hand. Yuvraj spots that and pretends to get onto a call with his mother as he tells her about his hunger situation. Pant doesn't fall for that and does the same before finally opening the pack and eating the chocolate.  

 

CREDITS:

 

Client: Mondelez India (Cadbury Fuse)

Agency: Ogilvy

Account management: Prakash Nair, Beenu Kurup, Tanmay Rajpurkar

Strategic planning Vipasha Bhuptani, Raghav Swamy

Creative: Zenobia Pithawalla, Varsha Desai

Production house: Chrome Pictures

Director: Vijay Veermal

Producer: Poonam Wahi

Project coordinator: Daniel Amanna

DOP: Jishnu B

Music director: Arjuna Harjaie

Art director: Rahil Khan

Editor: Nipun Gupta

Chief Ad: Roopali Singhal

DA: Nikita Bavishi

AD Team: Drishya Menon, Ravindra Sasmal, Nishant Dey, Manish Bhardwaj

Production controller: Sandeep Gupta

Post Production Studio: Splice studio

Post producer: Dutta Yewale