Watch the films conceptualised by Lowe Lintas here
Samsonite India has rolled out a campaign featuring Amitabh Bachchan, Mithali Raj and Yuvraj Singh. The campaign has been conceptualised by Lowe Lintas.
The trio appear in a film each, which shows how they took on life's challenges and emerged successful. This is compared to the strength Samsonite bags show on being tested.
The films featuring Bachchan and Singh released two weeks ago, while the film in which Raj features released on 28 December.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
