Watch glimpses from the evening and what the heads of some of the winning agencies had to say
The 2nd Campaign India Digital Media Awards, presented by BBC.com, took place on May 4, 2011 at Hard Rock Cafe in Mumbai.
WATCH highlights from the evening
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The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
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Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.
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