Coca-Cola India has released a film that has been conceptualised by McCann Worldgroup India.
The film opens at a wedding with women performing a traditional Bengali ceremony. A girl notices that sound and is intrigued. She practices it with a band before the day of her performance - a cricket match. At first, she misses out but then a man hands over a bottle of Coca-Cola to her. She finishes it and is ready with her new 'Ululululu' chant, just in time to celebrate victory.
The film was released on social media on 16 September.
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